What’s special in Social Media photography?
We can clearly see that how this generation is getting used to social media is something that there has been an inevitable backlash against some of its impact. People who comment in all walks of life have lamented many of the same things–the proliferation of fake news, isolation from real human interaction, and countless items of click bait, spam, and scams. These issues are undoubtedly problematic, but the zeitgeist has largely overlooked another problematic area: The impact of social media on photography.
The impact of social media photography on people
Digital cameras have become a thing now that almost everyone has a cell phone with capabilities to capture pictures. Despite this HUGE increase in the quantity of photographs being captured, we have seen a dramatic decrease in the number of photos being printed.
The possibility behind it could be the inclination of people towards the social media photography or you can say the kind of photos that goes viral on social media.
How photos play an important role on Social Media
Images Get Your Audience’s Attention
If you want to grab someone attention, then definitely an attractive picture works on Social Media. A social media post accompanied by a photo is ten times more likely to get engagement.
Because our brains respond to details of everything specially images and colour in comparison to other types of information, an image is an almost irresistible draw on social media.
To truly get every bit of it, you must share images that are of interest to your target audience. If you’re focused on college-aged men, you don’t want to share pictures of families with children. Instead, you want to find out what visuals matter to your prospects and fans.
Varied Images Keep Interest
To keep your audience’s attention, be sure to use a variety of images. Try a mixture of stock photos, candid cell-phone pictures, banners made with the Tumblr banner maker, infographics, memes and more.
When you change image types from time to time, you avoid having a social media feed that feels "same old, same old." You won't run the risk of losing fans due to boredom and repetition.
It is best to avoid selfies always in such case. Your social media presence should be about your audience, not about you!
Images Help Your Audience Remember Your Message
People basically remembers 10% of what they hear once 72 hours have passed. However, if you mix together a relevant image with your material, people can remember 65% of the information after three days.
This is an incredible jump in retention, and it shows how important images are when you’re trying to build a brand and communicate your marketing message. Text-based information is incredibly inefficient on its own, so be sure to always to include an image.
Consistent Imagery Across Platforms Builds Identity
Posting on a variety of platforms comes with the surety to keep your visual identity consistent. When people see similar types of images, colours, and patterns on Pinterest like they do on Facebook, they’ll associate those images with your brand.
You would, of course, want your products and services to be listed similarly across multiple platforms. Just like that or in similar way, having a visual brand identity consistent will help people understand that your Pinterest, Twitter, and Facebook accounts are all connected.
No doubt that relevant images on different social media handles allow you to gain attention, build loyalty, communicate vital information, and increase engagement. If you want to stand out, develop a visual brand identity just as carefully as you prepare your sales pitches. When you stay consistent and connect images with your marketing message, your brand will have more staying power.
We help your business to build an image library of high quality, unique images for your social media and online profiles. Our professional photographers can come to your business or event and ensure that you have excellent images that you can use to build your business and communicate with your clients via social media (including your websites and online newsletters).
Why choose Social Media Photography services from RM Star Retouching?
If you are someone who want great looking images for Facebook, Instagram, Linkedin or Pinterest then we can extend help to accomplish you goal.
We have a team of professionals that have expertise in retouching or editing images that can help you to go viral on your social media handles.
Whether it's editing a lifestyle photograph for your Instagram profile or an attractive story image, we make sure to provide you final result to catch all the eyeballs of your social media handles traffic. In short, we help you to get a perfect look for your imageries so you can post like a boss!